Content strategy for the web book

Halvorson seems to be saying that we need to hit this on two fronts deepen our expertise in various aspects of content strategy, and build awareness of the need for content to actually be based on real strategy, instead of added in at the end of a web project, almost as an afterthought. Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. A handbook is just thatthe book you will have in hand throughout the life of a project. The web content strategy is owned by the web executive and is modified and maintained and by the web editor team and will be revisited and revised frequently, adapting to the everchanging experiences and requirements of the university audiences.

Content strategy online courses, classes, training. This relates closely to a ux strategy and if youve never thought about your sites content this book will help a lot. Learn how to apply an improved content strategy and information architecture to your website. Content strategy can be very difficult to build up, especially if you do not know where to go from where you have been. Youll learn how to create and deliver useful, usable content for your online audiences, when and where they need it most.

Even the look of the site and content maps were familiar from what ive seen presented and used in client meetings. For organizations all over the world, content strategy for the web is the goto content strategy handbook. Learn the 10 elements of a successful content strategy for the web, including. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. If your website content is out of date, offbrand, an. If your website content is out of date, offbrand, and.

While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. Feb 11, 2014 10 books every great digital content creator must read. Writing what author julia cameron called morning pages in her 1992 book, the artists way is a great way to get these thoughts out of your head and onto paper. Content marketing strategy, content strategy, and content plan.

A lot depends on who you are and what sort of content strategy youre interested in. When im speaking about content strategy at conferences, i often ask my audience, how many of you really know, in detail, what content you have on your website today and. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. Discover the processes and people behind a successful content strategy. It refers to the planning, creation, development, delivery and management of content. To find out how to create a documented content strategy, including the 36 questions to ask, download our 16page guide, the essentials of a content marketing strategy. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. Great content is necessary for a great user experience. Kristina halvorson describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. Sign up for the content strategists newsletter and join a community of more than 200,000 of the worlds best marketers.

Complete beginners guide to content strategy ux booth. The essentials of a documented content marketing strategy. Content strategy for the web 9780321620064 by halvorson, kristina and a great selection of similar new, used and collectible books available now at great prices. Meanwhile, as a remote team member, im experimenting with internal blog posts as a form of working out loud. The goal of every title in our catalog is to shed clear light on a tricky subject, and do it fastso you can get up to speed and back to work.

Morning routine ideas ideas to build your best morning. For organizations all over the world, content strategy for the web is. It also shares content best practices so you can get your next website redesign right, on time and on budget. Kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web. The first edition of kristina halvorsons little book was like a rip in the matrix through. The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. Dec 17, 2019 ive come in as the workforce is clicking up somewhere between 100 and 200. Content strategy for the web by kristina halvorsonmelissa. Our mission is to advance the practice of content marketing, through online education, print, and inperson events. Authority begins with great ideas, a solid content strategy, and a great team to help you maximize roi. Why writing a book is the best content strategy youve. This is the goto handbook for creating an effective content strategy. Jan 17, 2011 a lot depends on who you are and what sort of content strategy youre interested in. Aug 12, 2009 buy content strategy for the web voices that matter 1 by halvorson, kristina isbn.

We help companies create and implement strategy for content design, delivery, and governance. Headquartered in minneapolis, minnesota, brain traffic serves clients worldwide. If content is king, then content strategy is the kingmaker. A web content audit is a full accounting of the content your organization currently has online. It reiterates that your strategy helps you to identify what already exists, what should be created.

It started when i was asked some quite general questions about content. People often use these terms interchangeably which is understandable, as the lines are somewhat blurry, but each is a bit different. Auditing web contentespecially a large websitemight sound tedious and timeconsuming. Content strategy for the web, kristina halvorson and melissa rach. This is the first such post that ive modified for content is the web. Apr 23, 2017 even if youve never entertained the idea of writing a book, dont rule it out. In fact, an audit is your key tool for making a business case for any web content project. Redesigning your home page wont selection from content strategy for the web book.

Tutorials include the essentials of user experience. There is a better way, though, than struggling your way through. Services include web content migration strategy, seo content optimization, taxonomy consulting, blog writing services and social media consultancy. Content strategy plans for the creation, publication, and governance of useful, usable content. Content is the web web writing and content strategy. Having worked at a large nyc based digital strategy agency most of the concepts in this book were familiar. This second edition retains all that was wonderful in the first book, while. You can utilize the content strategy template provided by moz. Content strategy for the web by kristina halvorson. Content marketing strategy at its core, your content marketing strategy is your why. Sep 06, 2017 this relates closely to a ux strategy and if youve never thought about your sites content this book will help a lot. The content strategy toolkit is a massive guide with 288 pages full of practical advice for planning, organizing, and creating seamless content. Before you dive right in to writing all the things, its important to take some time to get your content strategy in order so all your best efforts can reap the maximum rewards.

Even if youve never entertained the idea of writing a book, dont rule it out. Understand content strategy and its business value. The 8 main different types of content and how to use them. Content strategy for the web by kristina halvorson goodreads. Content strategy for the web is a welcome complement to books that are all about design, design, design, because halvorson puts the focus on where it should be in the first place. Content strategy for the web gives you the tools you need to get the right content to the right people in the right place at the right time. Itll help you recognize problem areas in your site and what you can do to. Its unfortunate that content strategy is often ignored completely or neglected until last minute.

Content not only refers to words on a web page, but also the images, videos and other multimedia that are used on the page. This is the size where organisations outgrow workable informality. The postit r notes and dogeared pages in my copy are evidence of. We cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. Marlowe sarah beckley, manager of content strategy, sapientnitro content quality matters and it. In fact, the book publishers i worked in used the job title information architect to describe those resonsible for style guides, structuring the content of a book and ensuring consistency. Advance praise for content strategy for the web, second edition. Science of influential web content, colleen jones not just. Make smarter, achievable decisions about what content to create and how. Feb 10, 2012 content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. In her own words, kristina halvorson says this book is an introduction to the emerging practice of content strategy. Website content strategy services and blog by contentini content strategists. Or, selection from content strategy for the web, second edition book.

Its all in this little red bible how to plan, publish. Content strategy for the web by kristina halvorson is the industrys goto. Kristina halvorson, author of the book content strategy for the web. The first edition of kristina halvorsons little book was like a rip in the. Content strategy for the web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. If your website content is out of date, offbrand, and out of control, youre missing a huge opportunity to engage, convert, and retain customers. Once they are out on paper its amazing how free you are to move on with your day and get things done without these negative voices popping up all the time. Its an indispensable manual for the bedrock documents of content strategy. Aug 12, 2009 content strategy for the web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. Content strategy for the web is a basic book that covers the most overlooked aspects of web content, including some on your website, ill bet.

So youre on board with content marketing and are excited to get started. Learn content strategy best practices with our content marketing resources. And what does the content renaissance mean for you. Content strategy for the web was a great overview of learning the process of content strategy at a large organization. If youd like to purchase multiple copies of content. Melissa rach describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. Ive read hundreds of blog posts, books, whitepapers, etc. Content strategy is a relatively new niche discipline in digital publishing. Everyday low prices and free delivery on eligible orders. Chapter 2 helps readers identify whats currently wrong with their content. Throughout her book, content strategy for the web, kristina halvorson discusses in detail the benefits of and how to create your content strategy. Buy content strategy for the web voices that matter 1 by halvorson, kristina isbn. These books on content strategy teach you how to plan and create compelling.

It also shares content best practicesso you can get your next website redesign right, on time and onbudget. The only book ive found on content strategy is the web content strategists bible. The content strategy toolkit is a massive guide with 288 pages full of practical advice for planning, organizing, and. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. If your website content is out of date, offbrand, and out of control, youre missing a huge opportunity to engage, convert, and retain customers online. Why writing a book is the best content strategy youve never. Content strategy for the web explains how to createand deliver useful, usable content for your online audiences, whenand where they need it most. While what you need to document will differ based on your content marketing maturity and the requirements of your organization, this guide will walk you through the process. The content strategist is contentlys industryleading publication on content strategy and content marketing. Content strategy for the web by kristina halvorson, melissa. In the space of a few chapters, she had changed our field forever, for the better. Once they are out on paper its amazing how free you are to move on with your day and get things done without these negative voices popping up.